CRM was a substantial cash generator for IT vendors in the late 1990's and early 2000's). However, some estimates suggest that as many as 75% of CRM implementations were either failures or substantially failed to meet expectations.
Perhaps that shouldn't be a surprise. As many as 70% of large IT projects also fail. And in that word “large”, we have the root of the problem. The more complexity that is added to a project, the greater the chance that it will fail.
It is not in the interest of the mainsteam vendors to sell small though. They want the lion's share of your IT budgets and by doing a full CRM implementation, they usually get it - despite the consequences.
The SalesAgility.com approach is very different. We know that CRM can deliver substantial benefits when implemented appropriately and have a structured method for delivering successful projects.
For an understanding of how SalesAgility approaches CRM implementations, see our 10 Rules of CRM Implementation Guide.
For an understanding of how effective our methods are, we'd be delighted to introduce you to our customers.
